Motion Graphics
The tremendous changes in the world today also lead to innovation in the world of motion graphics animation. You cannot expect to get desired results by publishing the same old style of animated videos repeatedly. To give what the market wants, you need to be aware of the latest motion graphics trends.
Fundamentals to create the best motion graphics templates
Cisco predicts that the internet will surpass 1 million minutes of video each second by 2022. Here is another chart that shows the massive growth in the market for online videos.
Before moving on to the motion graphic trends, if you are looking for someone to create highly engaging and outstanding motion graphic animation videos for your business, then you are in the right place.
Let’s look at the current motion graphics trends to know what market wants:
Merge 2D and 3D
Mixing 2D and 3D is still gaining momentum in 2019, as people love how the video tells the story when motion graphics artists combine 2D and 3D.
Integrating 2D and 3D animation, inserting 2D overlayers with movement are some examples of it. We are observing this trend in big-budget advertisement videos and digital ads of a small scale.
Kinetic Typography
We generally prefer not to stretch or do something unconventional with fonts and images. However, there are times when we can break the rules and still produce great results. The kinetic typography is all about stretching, twisting, and distorting letters and people are loving it.
Broken Text
The designers are now playing around with fragmented texts for giving poetic meaning to the video and people are taking it positively. We can see many others experimenting with it.
Animated Logos
Even huge corporations are buying into the idea of motion graphics logo animation. It works perfectly in capturing users’ attention, as we can add all sorts of visual effects in a logo.
Seamless Transitions
Designers are now using sleek technologies and bringing down the number of cuts to give a more natural touch to the video, which results in a smooth flow of a video.
Thin Lines
Lines have numerous functions in a video like giving a direction, deciding the shape, and more. The artists are now trying to draw thin lines like an original drawing for experimentation, and it does look good.
Grain
The grain is a tool that we use for adding life to dull visuals. It is an excellent way to insert texture to vector imagery, and it also adds roughness.
Retro Motion Graphics
You can expect more use of retro motion graphics in 2019. The designers are using it to make videos fresh and add nostalgic feeling to the video.
Morphing
The concept of morphing logos, images, and other things in a video is gaining popularity to present quick and smooth transition, appealing to users’ short attention span.
How to use video editing templates for creating amazing videos?
Web and Apps Motion Graphics
The study shows that around 38% of users will not engage with unattractive sites and apps. The use of motion graphics templates in web and mobile apps is getting typical for retaining visitors with animated logos and giving life to boring graphics and loading screen.
Liquid Motion
The designers add a fluid motion to make video creative by replacing clean transitions into more of splashy shifts. It is delighting in seeing the liquid transforming into new shapes.
Isometric design
Isometric design is about representing 3D elements on the 2D screen. This type of design is successful in bringing attention to objects that matter.
Huge and Bold Typography
Usually, large and bold fonts are used in motion graphics videos to communicate the messages by giving it extra emphasis.
Digital-surrealism
Digital-surrealism is about adding spectacular visuals that seem simultaneously familiar. The users see evaporating objects, the magical formation of things, and more.
Gradients
We call color transitions as gradients, and it is getting trendy due to its use by large organizations like Stripe, Instagram, and so on. It comes out like a vibrant UI, illustrations, and background.
Fantasy
The use of fiction in motion graphics is also trending with its use in popular series like Game of Thrones. It is about adding reality with the mix of fantasy characters like mythical beasts or magical landscapes.
Virtual Reality
The video for virtual reality is now increasing as we can now see designers focusing on superior quality surreal effects in the video. There is no limit to the creativity that you can use in motion graphics animation for virtual reality. Virtual reality’s market size is expected to touch $44.7 billion in 2024, with a compound annual growth rate of 33.47%(Source).
New Minimalism
The final trend that we are mentioning in this article is New Minimalism. It is an advanced form of minimalism, which is nothing more than stripped down texts. We add more to the video in new minimalism by inserting added textures, loop able sound, bold fluid styles, and more.
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