Social Media Content Videos
YouTube has 1.9 billion and Instagram has 1 billion monthly active users. Instagram and YouTube have become popular, not only among users, but also among brands. Brands have realized the power of these visual social media platforms.
These visual platforms help brands boost their sales, gain new customers, increase brand awareness, and generate traffic. Having said that, it’s not possible for all brands to leverage both platforms at the same time.
So, if you have to choose one social platform for your brand, which one will you select?
It’s hard to decide. So, here are some of the benefits of using Instagram and YouTube. This will help you decide on the best suitable social platform for your brand.
The Benefits of Using YouTube
You can select YouTube if you want to promote your brand and your products via video. You can create videos to explain the best features and functionalities of your product.
You can ask influencers to create YouTube videos such as product tutorials and unboxing videos. Such YouTube videos will help you drive high-quality traffic to your website.
When done correctly, it can help you increase your engagement rate and gain the trust of your target audience.
Industries who predominantly use YouTube in their marketing strategies are technology, travel, and gaming, etc.
The Benefits of Using Instagram
Instagram has achieved a huge amount of popularity in a short period of time. The visual nature of the platform appeals to both users and brands. You can post engaging and beautiful images of your products to get the attention of your target audience.
There are other features of Instagram such as Instagram Stories, Live broadcasts, and video posts. You can use these new features to create content to promote your brand.
This will help you generate high-quality traffic to your website and increase your brand’s sales. It will also help you widen your reach and increase awareness of your brand. You can also use Instagram to build relationships with your audience on a more personal level.
In addition to this, you can leverage Instagram to reach out to younger audiences. Industries who predominantly use Instagram in their marketing strategies are beauty, fashion, lifestyle, etc.
INCREASE SOCIAL MEDIA POPULARITY
New social network platforms are rising to prominence resulting in increased user participation, and involvement of real-time content being posted and shared on these social media platforms are presenting a more close picture to users.
Seeing social media traffic graphs upward is one of the prime targets of any social media expert. There is a massive race for bagging more daily social media traffic, page visits, likes, shares and comments across all prominent channels.
This gave rise to the concept of paid social media campaign to generated more traffic, and now digital media promotions also have two phases which are divided into Organic Social media promotion and Paid social media promotions.
The traffic generated from both techniques is known as Organic social media traffic and Paid social media traffic. So let’s try to figure out the difference between both of them.
Today people believed much in Digital marketing than manual marketing. This is also good because these days 70% of the world look for the choices, products, services, etc. on the online platforms provided by the business organizations for them.
What Is Organic Social Media Traffic?
The traffic reached a business page without paying anything is known as Organic social media traffic. It’s is called organic because you will get natural impressions and like on your posts. The actual meaning of this is people who followed your business pages like your followers and friends are viewing your posts and liking or commenting on them.
The examples of these kinds of traffic are sharing pictures or posts on the page, sharing some news on the page, sharing customer’s experience with your organization as the post and responding to the customer’s comments and messages.
On some platforms, you can also schedule a post for a later post and many more things you can do with a post inorganic way to attract customers.
What Is Paid Social Media Traffic?
The traffic which came to see your page with the medium of paid advertisements is known as Paid social media traffic. In different platforms, these paid advertisements have different names like in Facebook paid advertisements are known as Sponsor Ads.
These ads are the boosted versions of the Organic posts. The boost option is available with all organic posts you made in social media platform which means they are asking you to pay sort of amount for more viewers and likes.
While making a sponsor ads, so many options came into existence which was not available in the organic posts like select demographic area for the targeted audience, age group of the people for the targeted traffic, etc. These make the advertisement crafting process so easy for the marketers.
Paid vs. Organic Social Media Traffic – Which Is Better?
Considering today’s bottleneck competition in online marketing; it is challenging to choose only one medium for your business traffic. Both types of traffic have their significance. If you decide to depend on one, then it will become challenging to make your business page popular among people.
But still, we have to check all the significant differences to make your choice better. So let’s take a review on the results of both types of traffics.
Organic promotions get organic traffic for your business which means people who are following you will always remain with you. They are not kind of temporary likes or impressions while if you will get paid impressions through paid traffic they may or may not stay with you. Some of them may follow your page, but some of them walk out they are not your granted clients.
Organic media is not much help to get new followers and clients for your business. People who are already following you will see the posts. But in the case of paid media traffic, you will get a chance to make new clients. More people may connect with you and ask for the service from your organizations.
In the case of organic media, the importance of content creation is less critical because people who are already following you will see the post whatever the content will be. But in the case of paid traffic to attract people you have to provide the creative and useful content so they can visit your page to discover more about you.
Conclusion
Now you know why you have to pay and where you have to pay, but the only thing is to spend wisely. The experts always advise that you have to make a strategy for mixed traffic because both types of people are essential for your business. Another thing you have to follow is to use Multiplatform social media promotions. Don’t be dependent upon one social media platform try all to get the better results.
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